Build a strong (relevant and sustainable) Employer Brand

Employer Branding

Nowadays, jobseekers have a record 10 million openings to choose from. And it is expected that this number will increase even further in the coming years. So how do you ensure that out of all these opportunities they choose your organization as their new employer? The employer brand has proven to be an excellent instrument to succeed.

Research has indicated that the more an employer enables potential employees to achieve their own personal goals and ambitions, the more relevant and thus attractive this employer becomes for them.

Assess the values your target group associate with your brand and reveal its emotional relevance

The Employer Brand Scan is a practical and valuable research tool that you can use to reveal the current emotional relevance and attractiveness of your brand. By assessing the values that potential employees do and do not associate with your employer brand, it becomes evident which motivational drivers you do and do not fulfil as an employer. And as such, which personal ambitions and goals you enable potential employees to achieve working for you.

ENSURE YOUR RELEVANCE AND ATTRACTIVENESS AS AN EMPLOYER FOR JOBSEEKERS BY STAYING ALIGNED WITH THEIR STRONGEST MOTIVATIONAL DRIVERS.

5 steps for building a strong Employer Brand

  1. Determine which motivational drivers you aim to fulfil as an employer, and which values you want potential employees to associate with your employer brand, based on your brand identity
  2. Use the Employer Brand Scan to assess which values potential employees currently associate with your employer brand, and to reveal which motivational drivers you currently fulfil as a potential employer
  3. Analyse the current and actual emotional brand relevance, and determine whether there is a discrepancy (a gap) between the desired and the actual emotional brand relevance
  4. Improve your brand image closing existing brand gaps
  5. Increase your brand relevance communicating the values that are not yet associated (strong enough) with your brand

Contact

0031-(0)20-5304353

Haarlemmerstraat 121, 1013 EN Amsterdam

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Ensure your relevance and attractivess as an employer now!

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